Head of SEO

The Role

We are hiring an experienced Head of SEO to help us increase the visibility and organic traffic of our websites across Hyphen Group. This senior leadership role is also responsible for the financial performance of the organic traffic sales channel.

You will be in charge of leading a team of SEO specialists across South East Asia, and overseeing both on-site and off-site SEO optimization.

As a Head of SEO, your tasks include performing keyword research, setting performance targets, devising SEO strategies and content marketing campaigns, analyzing the results of past and ongoing SEO strategies and identifying potential areas of improvement.

You will guide your team (and set standards in place) that will also make sure that all content we produce is SEO optimized, and that all SEO activities are executed in a timely manner within the allocated budget.

You will report to our Group Head of Marketing, and work with content, product and commercial teams to implement SEO and marketing strategies that meet our company’s objectives.

Your responsibilities

Supervise a team of SEO specialists and oversee the implementation of on-site and off-site SEO strategies
Conduct market and keyword research to develop content plans
Set SEO performance goals and measure them using KPIs, such as organic traffic, search rankings, search engine visibility, and click-through rate
Devise Search Engine Marketing strategies and ensure they are executed within deadlines and don’t exceed our budget
Optimize web content, paid search ads, and landing pages using data collected from SEO analysis and research
Monitor and analyze ongoing SEO campaigns to identify problem areas and suggest ways for improvement
Review and optimize old content according to SEO best practices
Educate the organization on SEO trends and practices

Your qualifications

8+ years of experience working as a Head of SEO or a similar role
Knowledge of the best on-site and off-site SEO practices
Experience using the most popular website crawlers (ScreamingFrog, DeepCrawl, and Moz), SEO analysis tools (Ahrefs, Semrush, and SEOptimer), and web analytics software (WebTrends, UserTesting, and Google Analytics)
Strong leadership and multitasking skills
Excellent verbal and written communication skills
Detail-oriented, analytical, organized
Bachelor’s degree in Business, Marketing, or a related field

#LI-EN1 #hyphengroup

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What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

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Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

your name, address and contact details, including email address and telephone number;
your gender and date of birth;
details of your qualifications, skills, experience and employment history;
information about your current level of remuneration, including benefit entitlements;
details of your marital status and dependents;
candidate photographs;
details of your bank account;
Passport or other identification information; and/or
Information from compliance background checks.

Your personal data will be processed for the purposes of managing Hyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

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