Product Marketing Manager

Singapore - Singsaver

THE ROLE

In this role, you lead product verticals in driving sustainable business growth through developing long term growth strategy and short term impactful customer acquisition campaigns. You also get the opportunity to work closely with the greater marketing team on various brand partnerships, affiliates and performance marketing initiatives. 

YOUR TASK

 

SKILLS & REQUIREMENTS

#LI-EN1

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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GDPR

When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

I have read and Acknowledge the GDPR notice

Visa Status

Will you now or in the future require sponsorship for a work visa?

THE ROLE

In this role, you lead product verticals in driving sustainable business growth through developing long term growth strategy and short term impactful customer acquisition campaigns. You also get the opportunity to work closely with the greater marketing team on various brand partnerships, affiliates and performance marketing initiatives. 

YOUR TASK

  • Lead product marketing strategies to build awareness and reinforce SingSaver’s leadership for your product vertical
  • Manage the process of gathering market intelligence about our target audience, competitors and industry landscape to develop a product roadmap
  • Develop and execute go to market strategies (including promotion and campaign planning) to acquire new customers and grow the lifetime value of the customer base
  • Work closely with marketing, commercial and product teams, both locally and regionally, to ensure achievement of KPIs
  • Maintaining a pulse on marketplace trends to ensure our marketing activities remain relevant to the consumer and we are constantly optimizing our efforts
  • Receive initial brief from Commercial team, then bring that to life across all touchpoints, working closely with the broader marketing team as well as customer service and product, both locally and regionally.
  • Manage all project timelines and provide regular reporting on sales, budget spend and ROI.
  • Act as main point of contact with the regional team across performance marketing, affiliates and partnerships, briefing them on promotions and campaigns for your product vertical
  • Manage direct marketing budget and all acquisition channels for your product vertical, optimizing to ensure they run cost efficiently and effectively
  • Lead all advertising efforts, from upper to lower marketing funnel, including reviewing proposals plus negotiating with local publishers and media providers
  • Own the development and roll-out of standardized reporting frameworks tools to assess category/vertical performance 

 

SKILLS & REQUIREMENTS

  • Bachelor’s Degree, ideally in business or marketing
  • 5+ years of crafting and executing go-to-market, digital acquisition/growth marketing with hands-on experience in new product launches, ideally with both agency and client-side experience
  • Experience in ecommerce, finance, banking, fintech or personal finance industries preferred 
  • Ability to manage multiple campaigns at any one time to achieve the best sales results 
  • Strong cross-functional project management skills and proven ability to deliver on time and on budget
  • Solid understanding of media mix, digital marketing and CRM concepts
  • Hands-on experience managing digital advertising, especially across SEM, social channels, programmatic, branded content and advertorials
  • Understanding of customer acquisition models and ability to build financial models 
  • Compelling negotiation and account management skills
  • Strong analytical skills, with fluency in web analytics tools (Google Analytics), social media marketing applications and social media monitoring
  • Excellent verbal communication and interpersonal skills
  • A relentless sense of responsibility and ownership in problem-solving
  • The ability to adapt quickly to the fast-paced start-up environment and process new information on the go
  • Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
  • A team player who can work well under pressure in a fast-paced environment
  • Positive attitude and ability to work with suggestions and feedback from multiple parties

#LI-EN1

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.