Web Content Lead

Singapore - Singsaver

We are looking for a dynamic manager to drive the Web Content team responsible for creating, improving and maintaining the Content Management Systems and product listings. This position manages projects cross-functionality with internal teams to create, maintain, and amplify product content to maximize click-thru and conversion. Reporting to the Senior Growth Marketing Manager, you'll keep the team motivated and ensure their writing is in compliance with SingSaver tone of voice, and in alignment with our customers and partners.

WHAT YOU'LL DO

WHO YOU ARE

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

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We are looking for a dynamic manager to drive the Web Content team responsible for creating, improving and maintaining the Content Management Systems and product listings. This position manages projects cross-functionality with internal teams to create, maintain, and amplify product content to maximize click-thru and conversion. Reporting to the Senior Growth Marketing Manager, you'll keep the team motivated and ensure their writing is in compliance with SingSaver tone of voice, and in alignment with our customers and partners.

WHAT YOU'LL DO

  • You will manage a team of Web Executives responsible for producing high-quality, and accurate product related content for SingSaver’s digital journeys across web, mobile and multi-channel promotional content, including but not limited to the Category Pages, Product Listing Pages and Campaign Landing Pages
  • Understand the design of user flows and customer journeys, in order to write copy that helps our audiences navigate better
  • Write clear and targeted copy that always aims to optimize our product in a user-centric way.
  • Improve and ensure execution of new launch item setups for all products and campaigns
  • Spearhead product listing related content creation and digital assets (copy, digital assets, specs, etc)
  • Initiate and ensure maintenance of existing product content and listings
  • Liaise with SEO team, to optimize content as per SEO best practices
  • Analyze traffic and users engagement metrics to the product pages
  • Partner with respective Product Marketing Leads to drive category product strategy with continuous improvement of the category product and campaigns
  • Interest in actively shaping our user research and learning to conduct independent research (e.g., initiate A/B tests for copy, perform word and language analyses).
  • Passion for trends and topics in UX, digital communication, and product development.

WHO YOU ARE

  • You have project management skills and over 2 years of proven experience managing a team of web producers or content writers;
  • Used to make rapid accurate assessments and identify crucial issues in a reactive setting;
  • A motivator who excels in an energetic and reactive environment;
  • Highly organized, detail-oriented and focused on quality control and execution efficiency
  • Knowledgeable about financial products or experience in e-commerce a plus;
  • Must also have good writing, proofreading and editing skills
  • Experience with Content Management System (CMS) such as ContentStack and WordPress or other equivalents
  • Good sense of UI/UX design & implementations
  • Strong interpersonal and communication skills (written / verbal)
  • Basic knowledge of HTML, Javascript is good to have
  • Passion to constantly adapt and learn new tools, techniques, and frameworks for personal growth

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.