Brand Manager (5 months maternity cover)

THE ROLE

Hyphen Group: is a leading fintech company in Greater Southeast Asia, reaching over 10 million consumers per month and working with more than 220 financial institutions across six markets including Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, and Thailand.

Our mission is to empower and connect consumers to a better financial future. We are purpose-driven, fast-paced and looking for a passionate, self-motivated, creative and results-driven manager to join our Group Marketing team in Hong Kong as the Brand Manager

In this role you will act as a brand and content subject matter expert within the organisation. You will be responsible for driving the execution and activation of the brand across markets, products, customer segments and stages of the customer journey. You will have the opportunity to work with a wide range of stakeholders across functions including growth marketing, data analytics, product, commercial and technology.

Our ideal candidate is comfortable shifting between developing high level strategy, helping your team grow and getting things done. We are looking for an individual who possesses hands-on experience in brand / content development as well as strong business acumen, communication skills, analytical ability, and a personal ambition to grow!

YOUR RESPONSIBILITIES

Strategy Support

Develop/refine the brand strategic framework (including but not limited to visual identity, tone of voice, brand guidelines, editorial code etc) to differentiate our portfolio (consumer) brands from our competitors and manage the activation in-market
Own the development of our consumer brands’ audience personas to identify key user needs, opportunity sizing and drive the activation in-market through tailored content strategies
Set objectives and measurable key results (KPIs) for brand and content efforts; responsible for the achievement of these goals through strong execution and delivery
Develop best practices (content, social media, branding) for in-market teams to learn and leverage
Partner with the SEO and performance marketing leads to ensure content development and brand activation is linked
Partner with the Analytics lead to uncover user insights and craft actionable content marketing strategies

Support the roll-out of standardised reporting frameworks and analytics tools to assess brand performance, competitor landscape and track content efforts across markets and channels via data-driven insights

Platform Development

Partner with product and technology teams and own the delivery of content and brand priorities; taking into account the balance between content quality, user experience and technical resourcing required to deliver solutions
Identify and own the development of technology platform(s), e.g. CMS deployment or content automation, to innovate content development and accelerate the achievement of our business goals

Commercial

Partner with Commercial Strategy Lead and teams to provide new and compelling marketing material for strategic client meetings, as well as offer new insights, trends and industry views
Identify and develop new scalable marketing solutions to providers

Stakeholder Management

Develop strong relationships with stakeholders across the organisation (regional and local marketing, product, technology, commercial, etc) to advance brand and content efforts and reach business objectives
Partner with the markets’ brand and content leads to ensure content development and brand activation is executed effectively in-market

Act as an advisor to the markets’ respective brand and content leads

YOUR QUALIFICATIONS

9+ years of content and brand marketing experience; including hands-on professional writing and design experience
4+ years of managing a team of content writers, designers and project managers, and comfortable working with stakeholders across markets, functions and with different cultural backgrounds

Track record of exceeding aggressive growth targets and managing content and brand projects from inception to completion
Exceptional writing, editing and storytelling skills
Experience in conceptualising and executing strong content marketing efforts, taking into account SEO results and impact
Experience in developing creative and effective marketing campaigns that build and reinforce brand love
Advanced user of analytics tools including but not limited to Google Analytics and Google Search Console
Exceptional analytical skills and loves using data to tell stories
Strong attention to detail and able to deliver high-quality work under tight timelines
Self-starter who thrives in an ambiguous, fast-paced, results-oriented startup environment - will go the extra mile without being asked
Strong project management skills and enjoy managing multiple, complex projects and creating processes and systems to improve efficiencies within an organization
Strong presentation and interpersonal skills. Comfortable and effective in communicating business ideas and strategy to C-level management
Enthusiastic collaborator who enjoys working with and learning from people of different backgrounds and cultures
Passion about fintech and technology
Fluent in English

#LI-EN1

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

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