Marketing Automation Specialist

Hong Kong

THE ROLE

Hyphen Group is Asia’s leading personal finance platform, reaching over 80 million users across six markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives.

We are a purpose-driven, fast-paced start-up looking for a curious, organized and self-motivated individual to join our Regional Marketing team in Hong Kong as a Marketing Automation Specialist.

In this role you will have the opportunity to help the organization unlock value for our users and business through data.

Your day-to-day responsibilities will be focused on automating processes and analyzing data to develop actionable insights for optimizing marketing performance and providing value to our users.  You will also have the opportunity to support group-level strategic initiatives related to data and work with various stakeholders across Hyphen Group including Marketing, Product, Technology Business Development and Finance teams. 

Our ideal candidate is passionate about data and marketing, possesses strong analytical skills and has personal ambition to learn and grow with Hyphen Group.

YOUR RESPONSIBILITIES

Requirements:

OUR COMMITMENT TO YOU

ABOUT HYPHEN GROUP

Hyphen Group is Asia’s leading personal finance platform, reaching over 80 million users across six markets including Hong Kong (MoneyHero.com.hk), Malaysia (CompareHero.my), the Philippines (Moneymax.ph), Singapore (SingSaver.com.sg), Taiwan (Money101.com.tw) and Thailand (MoneyGuru.co.th). Launched in 2014 and headquartered in Hong Kong, Hyphen Group helps people make better financial choices. We achieve this through comprehensive, independent online comparison and education of over 1,000 financial products (including credit cards, personal loans, and insurance products). This is delivered through established relationships with more than 70 leading financial institutions across Asia Pacific. Hyphen Group’s 250+ professionals are committed to delivering on the Group’s mission to empower people to build healthier financial lives. The Group has raised more than US$100 million from investors including IFC, a member of the World Bank Group, Alibaba Entrepreneurs Fund, Goldman Sachs Investment Partners VC and Growth Equity, Experian, Pacific Century Group, Jardines, SBI Group, ACE & Company, Stem Financial, Route 66 Ventures and H&Q Utrust.

Learn more about how Hyphen Group empowers people across Asia to build healthier financial lives at http://www.hyphengroup.io/.

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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GDPR

When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

Visa Status

Will you now or in the future require sponsorship for a work visa?

THE ROLE

Hyphen Group is Asia’s leading personal finance platform, reaching over 80 million users across six markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives.

We are a purpose-driven, fast-paced start-up looking for a curious, organized and self-motivated individual to join our Regional Marketing team in Hong Kong as a Marketing Automation Specialist.

In this role you will have the opportunity to help the organization unlock value for our users and business through data.

Your day-to-day responsibilities will be focused on automating processes and analyzing data to develop actionable insights for optimizing marketing performance and providing value to our users.  You will also have the opportunity to support group-level strategic initiatives related to data and work with various stakeholders across Hyphen Group including Marketing, Product, Technology Business Development and Finance teams. 

Our ideal candidate is passionate about data and marketing, possesses strong analytical skills and has personal ambition to learn and grow with Hyphen Group.

YOUR RESPONSIBILITIES

  • Automate business processes to improve the efficiency of Marketing and other Hyphen Group  teams
  • Create integrations with APIs for various platforms and services, e.g., Google Ads API
  • Data ETL and pipelines including data warehouse maintenance and development, data cleaning, and data exchange processes
  • Develop technical requirements and businesses / marketing use cases for our technology teams as part of a group-level data warehouse project
  • Use quantitative methods to derive actionable insights and outcomes from data including, but not limited to, optimizing marketing performance and providing value to our users
  • Develop dashboards and reports to help stakeholders across different functions and markets understand and analyze relevant data including, but not limited to, website, CRM and paid marketing performance

Requirements:

  • 3+ years of relevant work experience in automation/scripting, statistical,  marketing, or analytical fields
  • 3+ years working experience with Python, Pandas, SQL, and ETL scripting
  • Solid knowledge and experience in data cleaning, extraction, warehousing, and maintenance
  • Familiarity with cloud computing platforms, e.g., AWS, Google Cloud Platform
  • Experience using data visualization and business intelligence tools, e.g. Tableau, Data Studio, etc.
  • Working experience using digital marketing tools – e.g., Google Analytics, Google Adwords, Facebook Analytics, DCM, Social Media listening – is advantageous
  • Experience with APIs for any of the above tools is advantageous
  • Experience with predictive models is advantageous
  • Fluent in English

OUR COMMITMENT TO YOU

  • Join a purpose-driven organization: Join us in our mission of empowering people to build healthier financial lives by putting our users and transparency first.
  • Work with a diverse, collaborative team: Our team of 250+ spans 6 markets is made up of talented individuals from diverse backgrounds both professionally and culturally.  Join a team that acts like owners and wins together.
  • Grow with a fast-moving fintech start-up: Launched in 2014 and now reaching over 80 million users in Asia Pacific, we move fast and set the highest standards.  We are committed to supporting our team members develop personally and professionally as the organization grows.  Hyphen Group has raised over US$100 million from investors - including a recent strategic investment from Experian which will accelerate Hyphen Group’s delivery of innovative customer solutions 

ABOUT HYPHEN GROUP

Hyphen Group is Asia’s leading personal finance platform, reaching over 80 million users across six markets including Hong Kong (MoneyHero.com.hk), Malaysia (CompareHero.my), the Philippines (Moneymax.ph), Singapore (SingSaver.com.sg), Taiwan (Money101.com.tw) and Thailand (MoneyGuru.co.th). Launched in 2014 and headquartered in Hong Kong, Hyphen Group helps people make better financial choices. We achieve this through comprehensive, independent online comparison and education of over 1,000 financial products (including credit cards, personal loans, and insurance products). This is delivered through established relationships with more than 70 leading financial institutions across Asia Pacific. Hyphen Group’s 250+ professionals are committed to delivering on the Group’s mission to empower people to build healthier financial lives. The Group has raised more than US$100 million from investors including IFC, a member of the World Bank Group, Alibaba Entrepreneurs Fund, Goldman Sachs Investment Partners VC and Growth Equity, Experian, Pacific Century Group, Jardines, SBI Group, ACE & Company, Stem Financial, Route 66 Ventures and H&Q Utrust.

Learn more about how Hyphen Group empowers people across Asia to build healthier financial lives at http://www.hyphengroup.io/.

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.