Hyphen Group is Asia’s leading personal finance platform, reaching over 11 million monthly users across six markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives.
We are a purpose-driven, fast-paced organization looking for a data-driven, innovative, collaborative and results-driven leader to join our Group Marketing team in Hong Kong as a Head of Growth Performance.
In this role you will report directly to the Chief Marketing Officer and will have the opportunity to lead a lean team. You will own the development and execution of our paid marketing strategy. You will be responsible for executing and optimizing efficient cross-channel marketing campaigns (via paid channels) to drive awareness and conversion amongst our target audiences through continuous testing. You will have the opportunity to work with a wide range of stakeholders across functions including group and brand marketing, product, commercial and technology. You will be expected to think and act as a business lead - understanding how our marketing efforts and initiatives support the organization’s overall business objectives.
Our ideal candidate possesses hands-on performance marketing and analytics expertise, leadership experience and a personal ambition to grow with HyphenGroup.
YOUR QUALIFICATIONS - MUST HAVES
What can you expect from us?
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group