Brand Marketing Manager

Philippines

THE ROLE

This is a marketing leadership role with a broad remit of overseeing both brand and social media marketing that deliver business results for Philippines’ largest personal finance platform. 

You will have tremendous opportunity and flexibility to work with a wide range of functions including content, SEO, performance marketing, CRM, analytics, design, commercial, product, technology and customer services.  You will be expected to think and act as a business lead - understanding how our brand and marketing initiatives support the organization’s overall business objectives.

Our ideal candidate is comfortable shifting between developing high level strategy, helping the team grow and getting things done.  With your hands-on experience in marketing management, penchant for lateral thinking and problem solving, cross-functional collaboration skills, leadership experience and a personal ambition to nurture a high performance culture, you will play a key role in the Moneymax marketing organization. 

YOUR RESPONSIBILITIES

Brand Management and Communications

SKILLS & REQUIREMENTS

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

I have read and Acknowledge the GDPR notice

Visa Status

Will you now or in the future require sponsorship for a work visa?

THE ROLE

This is a marketing leadership role with a broad remit of overseeing both brand and social media marketing that deliver business results for Philippines’ largest personal finance platform. 

You will have tremendous opportunity and flexibility to work with a wide range of functions including content, SEO, performance marketing, CRM, analytics, design, commercial, product, technology and customer services.  You will be expected to think and act as a business lead - understanding how our brand and marketing initiatives support the organization’s overall business objectives.

Our ideal candidate is comfortable shifting between developing high level strategy, helping the team grow and getting things done.  With your hands-on experience in marketing management, penchant for lateral thinking and problem solving, cross-functional collaboration skills, leadership experience and a personal ambition to nurture a high performance culture, you will play a key role in the Moneymax marketing organization. 

YOUR RESPONSIBILITIES

Brand Management and Communications

  • Build brand equity for Moneymax as a trusted financial wellness companion through a communications strategy across primarily owned and earned channels.
  • Propose and lead strategic projects related to brand management
  • Own the development and communication of business cases for all brand building initiatives.  
  • Craft the brand narrative to associate our identify with ideas that can help us connect with our target audience emotionally
  • Set and monitor annual marketing strategies for brand building, product launches and market positioning.
  • Maintain a pulse on marketplace trends to ensure our marketing activities remain relevant to the consumer 
  • Develop brand communication guidelines and be accountable for brand governance across all channels, including affiliate partners.
  • Collaborate closely with creative, content and customer service teams to ensure consistency of brand experience and messaging across all touchpoints.
  • Manage the process for gathering market intelligence about our target audience, competitors and industry landscape.
  • Lead and grow a team comprising social media specialists. Translate branding strategy into social media tactics.
  • Identify right influencers for our brand and create promotional strategies with them
  • Work closely with visual design team to reflect our brand personality in our creatives
  • Own the development and roll-out of standardized reporting frameworks tools to assess brand and performance. 
  • Set objectives and measurable key results for brand management and social media activities. 
  • Manage and direct agency partners to achieve objectives. 

SKILLS & REQUIREMENTS

  • 8+ years of crafting multi-channel brand communication and marketing strategies with hands-on experience in campaign direction and management
  • Flair and passion for great story-telling that combines creativity with data 
  • Ability to communicate brand purpose with creativity
  • Track record of managing and motivating a team to set and exceed growth targets   
  • Strong workflow management skills to create processes and systems that improve efficiencies within an organization
  • Sharp business acumen to prioritize initiatives for maximum impact
  • Google Analytics savvy, numbers and results-oriented 
  • Skillful communicator in spoken and written Tagalog and English who is not afraid to challenge the status quo 
  • Fast learner who thrives on continuous learning and taking on new challenges
  • Interest in money management and personal finance

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.