Head of Marketing, eKos

Singapore

THE ROLE             

eKos is the B2B SaaS brand for Hyphen Group connecting financial service providers with an ecosystem of content creators and channel partners. Its mission is to let consumers access personalised financial products when and where they need them and power the ‘Creator Economy’ by helping content creators monetize their content through personal finance. Our consumers might be on a blog, website or mobile application. Our creator might be creating content across different platforms. eKos is the network that provides connectivity to financial service companies and their products with the ‘Creator Economy’ through a suite of products and tools.

In this role, you will have the opportunity to lead a sizable team of high performing marketers.  You will own the development and execution of the overall brand and marketing strategy, be expected to have a strong business acumen to understand how our marketing efforts and initiatives support the organization’s overall business objectives. You will have the opportunity to work with a wide range of stakeholders across functions including group marketing as well as product and business development teams. Our ideal candidate should possess strong generalist marketing skills, commercial acumen, leadership skills and a growth mindset.

YOUR TASK

You will own and support our key channels:

Social Media

Events

Brand

PR

SKILLS & REQUIREMENTS

YOU ARE:

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

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Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

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Visa Status

Will you now or in the future require sponsorship for a work visa?

THE ROLE             

eKos is the B2B SaaS brand for Hyphen Group connecting financial service providers with an ecosystem of content creators and channel partners. Its mission is to let consumers access personalised financial products when and where they need them and power the ‘Creator Economy’ by helping content creators monetize their content through personal finance. Our consumers might be on a blog, website or mobile application. Our creator might be creating content across different platforms. eKos is the network that provides connectivity to financial service companies and their products with the ‘Creator Economy’ through a suite of products and tools.

In this role, you will have the opportunity to lead a sizable team of high performing marketers.  You will own the development and execution of the overall brand and marketing strategy, be expected to have a strong business acumen to understand how our marketing efforts and initiatives support the organization’s overall business objectives. You will have the opportunity to work with a wide range of stakeholders across functions including group marketing as well as product and business development teams. Our ideal candidate should possess strong generalist marketing skills, commercial acumen, leadership skills and a growth mindset.

YOUR TASK

  • Develop and execute eKos’ holistic brand and marketing strategy including the setting, measurement and achievement of aggressive goals / KPIs aligned with the overall business objectives for the market
  • Develop and  manage social  media campaigns and strategies to build and sustain strong engagement
  • Be the key decision-maker across all user touchpoints, including Content, brand building, PR, Growth,  Lifecycle Marketing, Product Marketing and Customer Experience, whilst also leading Business Analytics
  • Lead the marketing team including managing overall team communication and engagement, goal setting, coaching, career development planning, scaling/growing the team and recruitment/hiring as needed
  • Be an integral member of eKos’ leadership team - responsible for setting strategic   direction, supporting partner relationships, and leading by example to create a collaborative culture that leverages the strengths of the entire team
  • Collaborate closely with cross-functional (Product and Business Development) and HQ (Marketing, Engineering and Product) teams to achieve shared business goals
  • Stay up to date and educate the organisation on marketing best practices 
  • Responsible for building a trusted and engaged creator community. You and your team need to understand, nurture and grow our brand and creator community, and ultimately our ecosystem.
  • Utilise social media, email, our website, all direct comms channels to nurture our community, engage with them, keep them interested in our brand and offering, including and where relevant, creating a conversation
  • This includes but is not limited to organic social media strategy & and day-to-day  management and execution, community management, direct comms strategy and execution
  • Grow a pool of brand influencers, super fans, that would help us spread the word about our content, and also help us shape and continuously improve our content.
  • This includes but it’s not limited to focus groups, surveys, NPS, brand tracking, social growth strategy and tactical execution, brand amplification

You will own and support our key channels:

Social Media

  • Organic content: Ideation, planning and scheduling/distribution of social media content, including social media copywriting, for Hyphen products and services. Amplify our PR coverage. 
  • Community management: handling any queries through social media, engaging and  activating audiences on our social media and distribution channels 
  • Strategy: own social media channel strategy to optimise each channel in its own right, as well as a whole together with other communications channels. Drive community engagement and build brand love. 

Events

  • Event production: Support plan and play an active role in producing events 
  • Manage Email Marketing and Social Media Communications for digital and (future) in-person Events

Brand

  • Ideate, plan, and deliver brand-focused marketing campaigns through email, paid social and organic social media to build brand love 
  • Represent the Hyphen brand with the right tone and personality through our external comms channels

PR

  • Own all PR-related matters and manage our external PR support
  • Manage all PR releases and thought leadership as well as coordinating comment opportunities as they arise

SKILLS & REQUIREMENTS

  • 10+  years of professional experience in marketing or related functions with increasing levels of management and budget responsibility. Experience with both online and offline marketing channels is a must. 
  • 4+ years of leadership experience, including management of large teams
  • Deep knowledge of the Affiliate market, media, and culture
  • Experience in partnership management
  • Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns  across  channels including social  media that educate, motivate and drives engagement
  • Good editorial judgement, a sense of aesthetics and a love for great copy and communication
  • Understanding of SEO and SEM principles
  • Strong analytical skills - ability to analyze marketing data, find insights and provide actionable strategic recommendations
  • Strong customer relationship management. Demonstrated ability in managing customer engagement and loyalty, retention and driving business growth.
  • Demonstrated ability to manage the E2E cycle of launching a new business or new products
  • Effective presentation and interpersonal skills. Comfortable communicating business ideas and strategy to C-level management
  • Experience in the financial services industry is highly desirable but not required

YOU ARE:

  • A motivational leader - track record of leading teams to achieve stretch goals through strong execution and creating an environment where innovation thrives!
  • Excited about working in a start-up environment
  • A visionary who can balance short term priorities with long term business goals
  • A self-starter who thrives in an ambiguous, fast-paced, results-oriented startup environment - will go the extra mile without being asked
  • An enthusiastic leader and collaborator and enjoys working with and learning from people of different backgrounds and cultures

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.