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Marketing Analytics Manager

Singapore - Singsaver

THE ROLE

SingSaver: We are looking for a data passionate Marketing Analytics Manager who can identify, research and present growth opportunities for SingSaver by gathering consumer insights and modeling internal data sets enabling smarter decision making. 

The ideal team member should be able to use a broad set of analytical tools and techniques to develop quantitative and qualitative business insights. This role works collaboratively with stakeholders across Marketing, Commercial and Finance teams, and is focussed on tracking business performance and delivering insights to inform business strategy, maximize results and optimize investment. This role is great for an individual who thrives in an entrepreneurial, fast-moving setting.

YOUR TASK

SKILLS & REQUIREMENTS

#LI-EN1

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
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  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
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  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

Visa Status

Will you now or in the future require sponsorship for a work visa?

THE ROLE

SingSaver: We are looking for a data passionate Marketing Analytics Manager who can identify, research and present growth opportunities for SingSaver by gathering consumer insights and modeling internal data sets enabling smarter decision making. 

The ideal team member should be able to use a broad set of analytical tools and techniques to develop quantitative and qualitative business insights. This role works collaboratively with stakeholders across Marketing, Commercial and Finance teams, and is focussed on tracking business performance and delivering insights to inform business strategy, maximize results and optimize investment. This role is great for an individual who thrives in an entrepreneurial, fast-moving setting.

YOUR TASK

  • Develop a deep understanding of what drives growth and efficiency for the business, identify key metrics that align with business drivers, set team goals, and track progress. Accountable for operating with a sense of urgency. Deliver timely reporting on the KPIs for SingSaver business
  • Develop frameworks to analyse business problems, develop hypotheses, mine data, deliver recommendations, and assess impact of proposed solutions. 
  • Collaborate with Marketing, Commercial, Product and Finance to understand and anticipate their current and future objectives and data requirements. 
  • Build business cases and financial models by developing assumptions and projections based on internal data, the macro environment, latest trends, and industry practices.
  • Lead the process for gathering market intelligence about our target audience, competitors and industry landscape. Translate research findings into key insights to identify business opportunities and improve the overall customer experience. This includes managing research agencies.
  • Manage a team of 1-2 individuals.

SKILLS & REQUIREMENTS

  • 5+ years experience in analytics, BI, consulting, or other quantitative positions
  • Experience with digital advertising measurement methods with proficiency in using marketing automation tools, including Google Analytics, Google Data Studio, DCM, Google Adwords, Facebook Analytics, Social Media listening tools 
  • Knowledge of digital marketing and e-commerce is a plus
  • Good understanding of financial modelling and accounting principles
  • Excellent business acumen with data-driven approach with good working knowledge of both qualitative and quantitative research
  • Broad knowledge of key research methodologies, e.g. marketing effectiveness, market sizing, customer experience, brand health tracking, etc.
  • Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction, analysis, and scripting tools such as Hive/SQL/Python is good to have
  • Advanced knowledge of MS Excel 
  • Strong communication skills in collaborating with diverse, multi-functional teams
  • Capabilities in project management, able to deliver quality projects within timelines
  • Strong communication skills in collaborating with diverse, multi-functional teams

#LI-EN1

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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