CRM / Lifecycle Marketing Manager

Hong Kong

HyphenGroup is Asia’s leading personal finance platform, reaching over 11 million monthly users across six markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives.


We are a purpose-driven, fast-paced organization looking for a passionate, organized and self-motivated individual to join our Group Marketing team in Hong Kong as a CRM / Lifecycle Marketing Manager.

 

In this role you will act as the subject matter expert and platform owner for our EDM capabilities - including email marketing, push notifications, SMS, etc.  You will be responsible for driving conversions via lifecycle marketing by developing strategies for user acquisition / engagement using marketing automation, customer segmentation, etc.  You will own the development / usage of the tools and platforms related to lifecycle marketing.  This role requires strong stakeholder management and project management experience as you will work directly with our group product and tech teams as well as CRM managers in our local brand teams. 

 

Our ideal candidate possesses an analytical and strategic mindset as well a proactive approach to drive business objectives through lifecycle marketing.

 

YOUR RESPONSIBILITIES

 

YOUR QUALIFICATIONS




 

 

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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GDPR

When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

I have read and Acknowledge the GDPR notice

Visa Status

Will you now or in the future require sponsorship for a work visa?

HyphenGroup is Asia’s leading personal finance platform, reaching over 11 million monthly users across six markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives.


We are a purpose-driven, fast-paced organization looking for a passionate, organized and self-motivated individual to join our Group Marketing team in Hong Kong as a CRM / Lifecycle Marketing Manager.

 

In this role you will act as the subject matter expert and platform owner for our EDM capabilities - including email marketing, push notifications, SMS, etc.  You will be responsible for driving conversions via lifecycle marketing by developing strategies for user acquisition / engagement using marketing automation, customer segmentation, etc.  You will own the development / usage of the tools and platforms related to lifecycle marketing.  This role requires strong stakeholder management and project management experience as you will work directly with our group product and tech teams as well as CRM managers in our local brand teams. 

 

Our ideal candidate possesses an analytical and strategic mindset as well a proactive approach to drive business objectives through lifecycle marketing.

 

YOUR RESPONSIBILITIES

  • Develop and own lifecycle marketing KPIs for the group (with a focus on driving conversions via EDM channels such as email, push notifications, SMS, etc.)
  • Design lifecycle marketing strategy across different brands - leveraging approaches including but not limited to customer segmentation, personalization, automated user journeys, A/B testing, etc.  You will work closely with CRM leads in each brand on implementation
  • Accountable for growing our overall CRM database by developing effective customer acquisition strategies with our local brands
  • Act as the platform owner for EDM / CRM tools used by the group.  This will require that you develop marketing use cases which will inform the platform development / build for our product and technology teams
  • Develop and leverage email marketing best practices for Hyphen Group (including segmentation, A/B test strategy, automated email series)
  • Understand how the data structures work within the organisation and be able to formulate DRIP campaign guidelines and strategies
  • Act as the subject matter expert for lifecycle marketing in the group and act as mentor / support to CRM managers in our local brand teams

 

YOUR QUALIFICATIONS

  • 5 years of experience with email marketing / marketing automation tools such as PinPoint, MailChimp, SendGrid
  • Good understanding of Google Analytics, event tracking and data structure. 
  • Strong project management ability and experience working with technology teams to drive product development and implementation
  • Strong stakeholder management and experience working in a group function where you need to support / interact with local team members to achieve a common goal
  • Experience in user segmentation, customer lifecycle management and A/B testing
  • Strong analytic capabilities on analysing user behavior and developing user retention journey strategy
  • Have a data driven mindset and be able to use both qualitative and quantitative data to develop strategic recommendations
  • Fluent in English
  • Proactive self-starter
  • Enjoy working with and learning from people of different backgrounds and cultures
  • Passionate about MarTech
  • Passionate about fintech




 

 

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.