Marketing Data Analyst

Hong Kong

THE ROLE

Hyphen Group is Asia’s leading personal finance platform, reaching over 80 million users across six markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives.

We are a purpose-driven, fast-paced start-up looking for a curious, organized and self-motivated individual to join our Group Marketing team in Hong Kong as a Marketing Automation Specialist.

In this role you will have the opportunity to help the organization unlock value for our users and business through data.

Your day-to-day responsibilities will be focused on analyzing data to develop actionable insights for optimizing marketing performance and providing value to our users.  You will also have the opportunity to support group-level strategic initiatives related to data and work with various stakeholders across Hyphen Group including Marketing, Product, Technology Business Development and Finance teams.

Our ideal candidate is passionate about data and marketing, possesses strong analytical skills and has personal ambition to learn and grow with Hyphen Group.

YOUR RESPONSIBILITIES

SKILLS AND REQUIREMENTS:

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 350 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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GDPR*

When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

I have read and Acknowledge the GDPR notice

Visa Status

Will you now or in the future require sponsorship for a work visa?

THE ROLE

Hyphen Group is Asia’s leading personal finance platform, reaching over 80 million users across six markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives.

We are a purpose-driven, fast-paced start-up looking for a curious, organized and self-motivated individual to join our Group Marketing team in Hong Kong as a Marketing Automation Specialist.

In this role you will have the opportunity to help the organization unlock value for our users and business through data.

Your day-to-day responsibilities will be focused on analyzing data to develop actionable insights for optimizing marketing performance and providing value to our users.  You will also have the opportunity to support group-level strategic initiatives related to data and work with various stakeholders across Hyphen Group including Marketing, Product, Technology Business Development and Finance teams.

Our ideal candidate is passionate about data and marketing, possesses strong analytical skills and has personal ambition to learn and grow with Hyphen Group.

YOUR RESPONSIBILITIES

  • Use quantitative methods to derive actionable insights and outcomes from data including, but not limited to, optimizing marketing performance and providing value to our users
  • Leverage Python and SQL skills to perform cross data sources stitching to form unified view of users across different analytics use cases
  • Perform customer segmentation analysis and assist in activating these segments through Digital Marketing / CRM initiatives throughout the customer journey
  • Develop dashboards and reports to help stakeholders across different functions and markets understand and analyze relevant data including, but not limited to, website, CRM and paid marketing performance
  • Set group-level frameworks for data analysis to enable all company members to use data to unlock value for our users and business
  • Work with cross functional teams to discover the data and analytics requirements for various initiatives and serve as an owner for analytics project
  • Work closely with data engineering team on developing analytics engineering capabilities
  • Oversee and manage the work-flow of data quality management, data cleansing and data exchange processes by designing and implementing different rules and best practices

SKILLS AND REQUIREMENTS:

  • Minimum 5 years of relevant work experience in analytical / statistical / marketing field
  • Over 5 years working experience with SQL and Python programming
  • Solid knowledge and experience in data cleaning, data quality control
  • Having working experience to work with digital analytics data is highly preferable 
  • Experience in working with big data warehouses (e.g., BigQuery, Redshift, Snowflake, etc.) and data process tools (e.g. DBt, Pandas)  is highly advantageous
  • Experience using data visualization tools (e.g. Tableau, Power BI, Metabase, Data Studio, etc.)
  • Experience in performing data extraction from data warehouse and data lake
  • Working experience in using digital marketing tools – e.g., Google Analytics, Google Adwords,, Facebook Analytics and Facebook Ads, DCM/Campaign Manager, Social Media listening tools – is advantageous
  •  Experience in database management and warehousing is advantageous
  • Experience in data science project is advantageous
  • Fluent in English

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 350 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.