Content Lead

Malaysia

THE ROLE

The key objective of this role is to ensure CompareHero is the leading personal finance content marketing platform in Malaysia. This role will require you to be an expert in all things content and excel in channel optimisation, brand consistency, analytics and optimisation. The position collaborates across all departments, including commercial, customer experience, product and the broader marketing team.

YOUR TASK

SKILLS & QUALIFICATIONS

KEY SKILLS:

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 350 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

Visa Status

Will you now or in the future require sponsorship for a work visa?

THE ROLE

The key objective of this role is to ensure CompareHero is the leading personal finance content marketing platform in Malaysia. This role will require you to be an expert in all things content and excel in channel optimisation, brand consistency, analytics and optimisation. The position collaborates across all departments, including commercial, customer experience, product and the broader marketing team.

YOUR TASK

  • Optimise content for search and user experience across all channels including blog, website, social media, email, mobile and video.
  • Ensure all content is on-brand plus consistent in terms of style, quality, and tone of voice.
  • Take ownership of content strategy, developing campaign messaging frameworks as channel strategy.
  • Be responsible for unpaid traffic targets, building out a plan that can better monetise this traffic.
  • Overseeing the development of a content calendar across all owned channels.
  • Managing the content team, including editorial, creative and social.
  • Being an arbiter of best practices in grammar, messaging, writing, and style.
  • Conducting ongoing usability and A/B tests to gauge content effectiveness. Ensuring data is thoroughly analysed and recommendations are made based on those results. Working with content owners to revise and measure particular content and marketing goals.
  • Establishing a workflow for requesting, creating, editing, publishing, and retiring content. Plus working with technical team to optimise the CMS and page layouts.
  • Conducting periodic competitive audits.
  • Supervising the maintenance of content inventories and matrices.

SKILLS & QUALIFICATIONS

  • Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus.
  • 8+ years of experience as a respected leader in multichannel content creation (content agency, publishing, journalism etc.).
  • 2+ years of experience in finance, banking, fintech or personal finance industries.
  • 2+ years of people management experience.
  • Proven editorial skills. Outstanding command of the English language.
  • Ability to evaluate content performance and make timely optimisations to achieve business goals.
  • Training in how to tell a story using words, images, audio, and an understanding of how to create content that draws an audience.
  • Creative thinker with out of the box ideas. Obsession with pop culture and current user trends, including up and coming social media channels.
  • Skill at both long-form content creation and real-time (immediate) content creation, including distribution strategies and tactics.
  • Experience with creating compelling messages for different target demographics.
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
  • Clear articulation of the business goal behind the creation of a piece (or series) of content.
  • Familiarity with principles of marketing.
  • Fluency in web analytics tools (Google Analytics), social media marketing applications and social media monitoring. Ideally experience in working with CMS tools.
  • Experience creating a resource or library of content organised indicating SEO and version control.

KEY SKILLS:

  • Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy.
  • A relentless sense of responsibility and ownership in problem-solving.
  • The ability to adapt quickly to the fast-paced start-up environment, to process new information on the go and translate that into customer-friendly language
  • Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
  • Incredible people skills, including the ability to lead and inspire a large, high performing team.
  • Project management skills to manage editorial schedules and deadlines for ongoing campaigns.
  • Excellent negotiator and mediator.
  • A willingness to embrace change and to adapt strategies on the fly.

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 350 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.