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Performance Marketing & Campaign Lead

Malaysia

THE ROLE

As a Performance Marketing Specialist, you are responsible for delivering campaign specific results that leads to the growth of commercial performance. This includes the management of digital accounts and diversifying the channel mix utilizing display and paid channels. You are expected to handle a mix of both analytical and creative functions to plan and execute data-driven campaigns, drive the strategic direction of various marketing channels, set-up, manage and optimise SEM, display, social media, email, affiliate and content discovery platform.

The role will also require you to collaborate with internal team, regional team, external agencies, product marketing brand, PR team, etc. You will need to be an independent decision maker who demonstrates throughout understanding of conversion funnel, KPIs, metrics, analytics, etc. Be consistent to take initiative to understand the industry dynamics and new developments that enhance brand competitiveness and equity in the market.

YOUR TASK

SKILLS & REQUIREMENTS

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 350 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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When you apply for a job on this site, the personal data contained in your application will be collected by Hyphen Group (“Hyphen Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@hyphengroup.io. Hyphen Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

Hyphen Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing Jyphen Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the Hyphen Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Hyphen Group to help manage its recruitment and hiring process on Hyphen Group’s behalf.

Hyphen Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

Visa Status

Will you now or in the future require sponsorship for a work visa?

THE ROLE

As a Performance Marketing Specialist, you are responsible for delivering campaign specific results that leads to the growth of commercial performance. This includes the management of digital accounts and diversifying the channel mix utilizing display and paid channels. You are expected to handle a mix of both analytical and creative functions to plan and execute data-driven campaigns, drive the strategic direction of various marketing channels, set-up, manage and optimise SEM, display, social media, email, affiliate and content discovery platform.

The role will also require you to collaborate with internal team, regional team, external agencies, product marketing brand, PR team, etc. You will need to be an independent decision maker who demonstrates throughout understanding of conversion funnel, KPIs, metrics, analytics, etc. Be consistent to take initiative to understand the industry dynamics and new developments that enhance brand competitiveness and equity in the market.

YOUR TASK

  • Manage and strategize paid search campaigns across all business verticals
  • Monitoring and assisting a variety of SEM, Paid Campaigns etc.
  • Analyse data in paid campaigns to provide insights to various stakeholders
  • Assume shared responsibility of assigned campaigns and delivery of pre-set KPIs with stakeholders
  • Collaborate internally with internal and regional team (SEO, Graphics, Content, Tech, etc) for campaign support and growth
  • Provide stakeholders with campaign updates, recommendations and reporting on campaign performance together with the help of internal team
  • Analyse Ad Campaigns with Analytics Tools
  • Drive user acquisition and business growth for digital and related channels
  • Understand products, competition and customers’ insight to set up marketing, advertising and performance goals for the various verticals and the brands
  • Source and implement keywords, measure keyword performance, develop ad copy with creative team to create campaign assets for digital paid media campaigns
  • Conduct A/B tests to constantly iterate and test campaign variants, identify insights, creative strategies and targeting to drive marketing spend efficiency
  • Work closely with agency and internal web team in website audit, website atomization to enhance website performance and performance tracking
  • Perform website content update and landing page creation in relation to campaigns
  • Plan and execute email marketing campaigns to drive performance for remarketing and acquisition strategy
  • Administrating project management (includes time, budget and agencies management) for various stakeholders
  • Custodian of brand guidelines and strategies for proper application to marketing communication plans in relation to campaigns
  • Create and implement marketing strategies to build awareness, drive acquisition, and enhance user engagement across paid and organic
  • Build, execute, deliver and monitor digital campaigns focused on demand generation and brand awareness - this including but not limited to influencer marketing, email campaigns and online promotions
  • Own all paid marketing campaigns (Google Ads, Facebook, Bing Ads, etc.)
  • Own and develop marketing KPIs to measure digital marketing effectiveness
  • Develop marketing plans to promote new features and product launches to drive new user activation
  • Create the targeting and segmentation strategy across digital channels to reach users who are most likely to engage with the product
  • Run rigorous A/B tests across marketing channels, creative, the app and website to drive efficient growth
  • Generate and test new marketing creatives across user segments
  • Develop and own all branded digital assets

SKILLS & REQUIREMENTS

  • Bachelor's Degree in Mass Communications or Marketing or Behavioural Psychology or PR or Equivalent
  • Experienced in Brand Marketing, Advertising and Digital Marketing are preferred
  • Candidates with numerical skills are preferred
  • Working experience in similar field or scope of work (Preferably minimum 1 year of working experience either agency or in-house)
  • At least 1 years of hands-on experience in digital/performance marketing, planning, executing and optimising high performance digital marketing campaigns
  • Understand the concept of CPA, CPC, CPM, ARPU, and LTV
  • Advanced knowledge of Wordpress, Unbounce, Google Analytics, Google AdWords, MailChimp, Facebook Ads Manager is required
  • Strong technical competency
  • Experienced in lead-generation, campaign planning and copywriting are mandatory
  • Data-driven, strategic thinker, analytical, proactive self-starter and a team player with proven track record in rolling-out successful performance campaigns
  • Experienced in end-to-end digital campaign management including digital channels
  • Excellent writing and presentation skills with passion for technology
  • Cares about quality and attention to detail
  • Analytical and able to read and understand data to make informed decisions
  • Passion for learning and enhancing existing knowledge and skills
  • Good organisational and time management skills
  • Adaptable and able to handle multiple priorities
  • Growth and acquisition-first mind-set
  • Take ownership of landing page performance and optimise together with various stakeholders
  • Strong analytical skills, specifically the ability to dig into the details of individual campaign and ad performance
  • Ability to effectively work with cross-functional team products, research, analytics and 3rd party partners to support, launch and execute the marketing programs
  • Candidates with MBA or Marketing/Web Analytics qualification will have an added advantage
  • Facebook Blueprint, Google Ads and Analytics Certified preferred though not mandatory
  • Understanding of the finance industry is an advantage, but not mandatory

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 350 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

 
EEO Statement 
Hyphen Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
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