As a Campaign Lead, you are responsible for delivering campaign specific results that leads to the growth of commercial performance. This includes the management of digital accounts and diversifying the channel mix utilizing display and paid channels. You are expected to handle a mix of both analytical and creative functions to plan and execute data-driven campaigns, drive the strategic direction of various marketing channels, set-up, manage and optimise SEM, display, social media, email, affiliate and content discovery platform.
The role will also require you to collaborate with internal team, regional team, external agencies, product marketing brand, PR team, etc. You will need to be an independent decision maker who demonstrates throughout understanding of conversion funnel, KPIs, metrics, analytics, etc. Be consistent to take initiative to understand the industry dynamics and new developments that enhance brand competitiveness and equity in the market.
SKILLS & REQUIREMENTS
What can you expect from us?
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group